9 Must-Have Visual Marketing Tools on the Web
Visual marketing is a primary source for customer engagement in the modern age. A necessary component for competing online, visual content is the best way to distinguish yourself from the crowd. The...
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6 Non SEO Tools You Should Be Using For SEO
Non SEO Tools When it comes to tools, I’m like Depeche Mode: I just can’t get enough. Our team is constantly on the lookout for shiny new things that will make us more efficient and better at our jobs....
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5 Tools For Finding High Value Long Tail Keywords
Long Tail Keywords All keywords are not created equal. I’ve seen too many business owners get hung up on chasing after highly competitive keywords, only to find that these keywords don’t actually...
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Hit With a Google Penalty? Here’s How to Quickly Diagnose & Fix Your Issues
Hit With a Google Penalty Every marketer has a story about getting penalised by Google. Evidence suggests that though many websites have been penalised (not just by the big updates, but also by one of...
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Four Important SEO Trends for 2015
SEO Trends for 2015 Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent...
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Google Search Queries Report Removed For Some Webmasters
Google Search Queries Report Removed Google seems to be slowly removing the Search Queries report from the Search Console, in exchange for the Search Analytics report that went live to everyone on May...
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Google Changes The Size Of Their Search Box
Google has quietly changes the size of their search box on the Google home page and the inside search pages. The new search box is taller (has more height) and not as wide (has less width). Here is an...
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Google Has a New Look and We Really Like It
Google Has a New Look Less than one month after restructuring into a holding company called Alphabet, Google has a new logo and industry participants really like it. While the old Google colors are...
View Article7 Simple Steps to Social Media Success
I was fortunate to attend two master classes on social media in the past month. One by Alex Pirouz of Linkfluencer, who focuses on effectively using LinkedIn, and another by Jeff Sheehan, who has...
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How to Increase Website Traffic Without Focusing on Text Content Creation
Does content still play a major role in increasing website traffic? In a word, yes. But it’s the quality of the content that drives increasing traffic to your site, not the volume. Increase Website...
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10 Tips That Can Drastically Improve Your Website User Experience
Improve Your Website’s User Experience In today’s changing marketing landscape, your website has become a more powerful tool than ever. As a 24/7 salesman, your website has the potential to be your...
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Making Your Support Content More SEO Friendly
SEO Friendly In light of Google’s recent algorithm updates, many businesses have looked hard at ways to flesh out existing pages and create new, SEO-friendly content in an effort to grow organic search...
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How to Create Content That Drives Organic Traffic
When writing content, there are a lot of factors you have to keep in mind. You need: A great headline that’ll get people to click (without it being clickbait). Well-written content that must get to the...
View ArticleFive Ways to Get Your Message Through to an Overloaded Audience | Targeted...
We live in an era of abundant information: The Internet can deliver that random piece of trivia you can’t remember, the fastest route to your office, or a selection of viral cat videos—instantly… to...
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5 Analytical Techniques to Leverage Your Website
Analytical Techniques It takes much more than just building a website for your business to see leads, conversions, and growth. You need to strategize and think about the best way to attract your target...
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The Current Status of Google’s Penguin Algorithm
Current Status of Google’s Penguin Algorithm I get a lot of emails saying things like this: “We were hit by Google’s Penguin algorithm. We did a thorough link cleanup six months ago and NOTHING has...
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One Size Does Not Fit All: Driving Conversions Through Audience Analysis
“We need more content.” – Every brand ever, at some point in the history of their company Driving Conversions Through Audience Analysis Having worked as a digital consultant over the past few years, I...
View ArticleGoogle hires ex-Hyundai boss John Krafcik to head its self-driving cars,...
Google hires ex-Hyundai boss John Krafcik Google announced Sunday that former Hyundai president and chief executive John Krafcik will be leading the Internet giant’s self-driving car project from the...
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11 Hacks For Improving Your Email Click Rates
Hacks For Improving Your Email Click As you grow your list of subscribers, ensuring your click-through rate remains high can become a challenge. Because even if your list is growing, it doesn’t mean...
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How to Improve Your Facebook Ads With Customer Reviews
Do you use Facebook advertising? Have you considered incorporating customer reviews into your ads? Facebook ads that include customer reviews blend in with other news feed stories and are better...
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